YouTube Ads

Youtube ads are similar to TV-commercials, but have several distinctive features:

  • You only pay for the videos that haven’t been ‘skipped’ and watched till the end (cost-per-view). The user can skip the video after the first 5 seconds, but in that case, you won’t pay anything.
  • As with all AdWords campaigns you can choose the daily budget you are comfortable and pause campaigns at anytime.
  • You can target users based on their demographics (sex, age) or contextually based on the video content – just like in the Display Network.
  • You can set a frequency cap to limit the amount of times any single user sees your ad. If someone has ‘skipped’ your video already 10 times, well, let them go.
  • Free clicks – you can add a banner (sized 300×60) on your video, and if a user clicks on it, it won’t cost you anything!
  • You can get more exposure for the same price. It doesn’t matter if you show an ad that is 30 seconds long or 10 minutes long – the price remains the same.

Advertisement placement options:

 

You can show your ads before videos, where people have an option to skip the ad after the first 5 seconds.
If the person skips the ad, it won’t cost you a thing.

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In search results, where you can show ads to people who are more likely to be interested in your product or service.

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And of course besides the videos, where you will also have an option to add 300×60 sized ad.

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